DALLAS, Nov 8, 2008 / FW/ — Harajuku, a place where street culture and high fashion fuse together, literally a meeting place for two worlds. Hence, for trendy retailer H&M, it is not surprising that it aims to make an impression on the street scene in its Tokyo stores.
So, instead of using traditional window displays, the whole façade is an architectural statement. The stores have a completely new interior design, maximizing the use of the walls to make them feel as spacious as possible.
H&M Harajuku has approximately 1500? of sales space, spreading over four floors from basement to 3rd floor, displaying women’s, men’s and accessories concepts aimed for the trend-conscious Harajuku clientele.
H&M at THE ICE CUBES
1-8-10 Jingumae Shibuya-ku
H&M at the G-Cube building
7-9-15 Ginza, chuo-ku
Photos by Daici Ano, courtesy of H&M