NEW YORK, Dec 3, 2008 / FW/ — When Hollywood heartthrob Antonio Banderas launched his fifth fragrance, SEDUCTION FOR WOMEN earlier this year, the cast members from the Tony Award Winning Best Musical, ‘In The Heights’ were in attendance.
Banderas, who had been a long time supporter of the arts and also of children charities also invited children benefiting from the House of the Roses, students from Ballet Hispanico School of Dance, R. Evolución Latina, Steps and Broadway Dance Center.
Luis Salgado, assistant Latin Choreographer for In the Heights, and founder of R. Evolución Latina, created a special performance to incorporate the message of giving back to the community.
To further that message and celebrate giving back during this holiday season, $1 from every gift set of BLUE SEDUCTION FOR WOMEN sold will go towards Broadway Cares/Equity Fights AIDS.
Broadway Cares/Equity Fights AIDS supports social service programs across the country which provide treatment and services for people affected by HIV/AIDS. Broadway Cares/Equity Fights AIDS works hard to ensure that the money raised is spent carefully and wisely, on programs where funds can have the maximum possible impact.