In this photo from Duracell, Gisele Bundchen rides on a specially designed “Snowmobike” in the Duracell Power Lodge, literally powering 2009, New York, Monday, Dec. 22, 2008. The energy she is creating will be stored in batteries and used on New Year’s Eve to illuminate the iconic 2-0-0-9 numerals at midnight as the Ball completes its descent. (Procter & Gamble, Stuart Ramson)