DALLAS, Dec 21, 2008 / FW/ — With only 20 names in the official calendar for the upcoming Spring 2009 season, yet there are a total of 29 members (haute couture, correspondent and guests), it is hard not to wonder if haute couture houses are keeping a low profile because their clients are dwindling once more due to the current global economic crisis.
Generally, luxury clients are usually immune on the ebb and flow of the financial market; but they are also very aware what is happening around them. Like a chameleon, they adjust to the environment. A New York Times article ‘Even in Recession, Spend They Must: Luxury Shoppers Anonymous’, Ruth La Ferla, the author noted that in New York, luxury shoppers have gone to ‘covert consumption’, i.e. instead of going to Bergdorf Goodman or Saks Fifth Avenue, they trawl the invitation-only shopping events held at hotel suites and at private showrooms.
Haute couture clients are luxury shoppers. The very secretive nature of haute couture makes it the perfect scenario for covert consumption during this recession. Haute couture survived two world wars and the 1930s Great Depression, so, its chances of survival now is very high.
Covert or conspicuous consumption, the Spring 2009 haute couture season is slated on Jan 26 – 28, 2009.
Below is the TENTATIVE schedule as released by the Chambre Syndicale.
Monday, January 26, 2009
1000 ALEXIS MABILLE 51 rue de l’Université – Paris 7e
1100 STÉPHANE ROLLAND Palais de Tokyo
1200 CHRISTOPHE JOSSE Les Beaux-Arts de Paris – Salle Melpomène – 13 quai Malaquais – Paris 6e
1430 CHRISTIAN DIOR Musée Rodin – 79 rue de Varenne – Paris 7e
1700 FELIPE OLIVEIRA BAPTISTA Palais de Tokyo – 13 avenue du Président Wilson – Paris 16e
1800 ADELINE ANDRÉ To be confirmed
1930 GIORGIO ARMANI PRIVÉ To be confirmed
Tuesday, January 27 2009
1000 CHANEL Pavillon Cambon Capucines – 46 rue Cambon – Paris 1er
1200 CHANEL Pavillon Cambon Capucines – 46 rue Cambon – Paris 1er
1430 CATHY PILL To be confirmed
1530 CHRISTIAN LACROIX 3.30 pm Centre Georges Pompidou – entrée par la rue Beaubourg – Paris 4e
1630 ATELIER GUSTAVO LINS Galerie Joyce
1730 DOMINIQUE SIROP To be confirmed
1900 GIVENCHY Couvent des Cordeliers – 15 rue de l’Ecole de Médecine – Paris 6e
Wednesday, January 28, 2009
1100 FRANCK SORBIER See invitation
1230 ELIE SAAB Palais de Tokyo
1430 JEAN PAUL GAULTIER 325 rue Saint-Martin – Paris 3e
1600 LEFRANC.FERRANT Cercle des Armées – 8 place Saint-Augustin – Paris 8e
1700 JOSEP FONT To be confirmed
1830 VALENTINO To be confirmed