MILAN, Dec 7, 2008 / FW/ — Just in time for holiday shopping, Versace has opened their first boutique in Ho Chi Minh City Vietnam. The store follows the newest stylistic guidelines for the most important Versace Boutiques worldwide.
The importance of clean, modern and elegant design is accentuated by the focus on the color white, with white matt ceilings and white lacquered walls. Black granite marble floors add a bit of contrast as do the lacquered black and white wood furniture. Lights play an important role in creating mood for the store as they work as a decorative effect throughout the store and as a centerpiece in the form of a 9meter chandelier.
The Versace Group said: “We are looking to create an environment where the architecture of the store supports the presentation of our collections in a way which is modern, refined and accessible to our customers. Following the previously announced investment plan of 45million euro to open 11 new Asian boutiques, this boutique in Ho Chi Minh City Vietnam reconfirms the Versace Group’s strong expansion plan in the Greater Asian market, now placing it second in importance after Europe.”
The store will carry the new season’s Versace women’s ready to wear collections, Versace eyewear, Versace fragrance and both men’s and women’s accessories featuring the complete range of bags, shoes, and belts.
The one floor space covers 200 square meters and was inaugurated December 6th 2008. Special guests included Ms. Vietnam 2008 and the Italian Ambassador to Thailand. With the importance of the Greater Asian market, the Ho Chi Minh City store is a big step for the Versace Group.