NEW YORK, Jan 28, 2009 / FW/ — Mercedes-Benz Fashion Week Berlin has joined forces with Peek & Cloppenburg KG Düsseldorf to support emerging designers. In a highly anticipated catwalk show, 8 young designers will present their work on the runway in front of buyers, media and other fashion experts and two will be named winners of the Peek & Cloppenburg KG Düsseldorf Designer for Tomorrow Award.
The winners will receive a tailor-made sponsoring program. Peek & Cloppenburg KG Düsseldorf will provide them with their very own mentor, who will introduce them to the fashion world. Also they will be given an initial contract, to be managed independently by the designers.
Another unique characteristic of Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009 is the homecoming of German designers. Bernhard Willhelm, FELDER•FELDER and Markus Lupfer run successful businesses in foreign countries and usually show on catwalk in Paris or London. Thanks to the high production standards of Mercedes-Benz Fashion Week Berlin and the huge media interest in this event they finally find ideal premises to show their collections in their home country.
Also ALLUDE, BOSS BLACK, c.neeon with Rike Feurstein and Mykita, EASTPAK, Guido Maria Kretschmer, h.xan koca, JOOP!, Kaviar Gauche, Kilian Kerner, LAC ET MEL, lala Berlin, Marcel Ostertag, Michalsky, Scherer González, SCHUMACHER, Sisi Wasabi, Strenesse Blue, Suzana Peric, UGG Australia with Antonia Zander Cashmere and 30paarhaende will present their ideas for the upcoming autumn and winter.
Mercedes-Benz Fashion Week Berlin is made possible by title sponsor Mercedes-Benz as well as DHL, Freixenet, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf and Veltins and is again endorsed by the Senate for Economics, Technology and Women’s Issues, Berlin.
For more information please visit www.mercedes-benzfashionweekberlin.com.