DALLAS, Jan 1, 2009 / FW/ — It’s time to make the forecast for 2009 and Amsterdam-based Klaus van den Berg released his Hot & Not Trend List for 2009. So, what will be “in” and “so last season” this year?
“In good times and in bad, new trends are always a hot conversation piece. Next year the coolest charts will be the financial listings and economic overviews,” comments Van Den Berg
“Because people will act more aware, critical and cautious in all aspects of their consumer lives, trends will be cooled down accordingly. Next year’s trends will be less in your face and more ‘tongue-in-cheek’, if not to say ‘tongue-in-chic’, than last year’s. Forget glamour. In 2009 humor will be the best rumor around the trend,” he added.
| HOT 2009 | NOT 2009 |
| Kate Ryan | Eurovision Song Contest |
| Touch | Scroll |
| Big bags | Back packs |
| Sharp silhouettes | Mix & Match |
| Back-to-the-Basic Life | Accessory Life |
| Nigella Lawson | Desperate housewives |
| Bargain hunters | Personal shoppers |
| Toning down | Showing off |
| Salads | Appetizers & desserts |
| Jokes | Critique |
| Grey hair | Coupe soleil |
| Mono-tasking | Multi-tasking |
| Grace Jones | Studio 54 revivals |
| Comedy | Reality |
| Greenland | Iceland |
| Penguins | Teletubbies |
| Sessilee Lopez | Wannabe model competitions |
| Monopoly | Roulette |
| Beach wear | Street wear |
| Positive news | Negative news |
| 90s house music samples | 80s electro music samples |
| Meditation | Mediation |
| Vitamins | Carbohydrates |
| Coupe Stephanie de Monaco | Hair extensions |
| Humour | Glamour |
Since the early 1990s Klaus van den Berg has been studying consumers, costumers, trendsetters and stakeholders for companies, governments, NGOs and charities. To answer media requests about the new trends for the coming year, he publishes his independent trend list. The lists are based on analysis of cutting-edge international lifestyle media. His ‘hots’ and ‘nots’ are published worldwide. International broadcasters interviewed him about it.
More info, please log on: http://www.klausvandenberg.com
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