MILAN, Feb 27, 2009 / FW/ — Anna Molinari was on a creativity crest when she designed the Blugirl Fall 2009 collection. Mixing flapper silhouettes of the 1920s with the metalized shift dresses of the 2000s, caught the optimism of the speakeasies with the added current sobriety zeitgeist.
Whimsical without being sugary sweet, Anna Molinari has made Blugirl a true ‘young line’ instead of just a secondary line. Considered the younger sister of Blumarine, Blugirl continuously amazed buyers and press as it matured every season as Anna Molinari created signature aesthetics for the label.
Blugirl Fall 2009 collection exemplifies how much this ‘young’ line has grown and also emphasized the importance of secondary line in the grand scheme of things in fashion.
As Suzy Menkes commented at the International Herald Tribune article “Now that the Pricing Dam has burst”
“Fashion houses, bruised by the terrorist attacks in India and a growing unemployment problem in China, are no longer banking on geographical expansion. Instead, they are trying to be realistic.
Lucrative second lines are familiar sales tools in Italy. In fact, La Rinascente, which recently refurbished its store by the Milan Duomo, carries only second lines in clothing (but top-end in bags and shoes)”
With Blugirl, there is no question that it is and will always be a very lucrative second line; better yet, it is not a second line but a YOUNG LINE.
[Pictures by Lisa Helm]