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Simona Ventura Star Chic Collection: Tracksuits as High Fashion

Star Chic Collection

Star Chic Collection

NEW YORK, Feb 9, 2009 / FW/ — A well-known Italian celebrity and TV anchor, Simona Ventura leads a hectic yet active lifestyle. Always on the go, she asks herself this question everyday; what can I wear during the day that will take me to the evening?

Together with her friend Federica de Pompeis and now her business partner, Simona answered the question – tracksuits! Proposed as a luxury item, the Star Chic “easy couture” collection offers infinite variations of the tracksuit made out of chenille, cashmere that is embroidered or decorated with Swarovski crystals. The cut is ultra feminine with plunging necklines.

Arriving in New York as part of the “Gala Italia” festivities, an annual lifestyle, food and wine fest hosted by the Lombardy Region and the Milan Chamber of Commerce, the Star Chic “easy couture” Fall 2009 collection will be unveiled on the catwalk at the Marriott Marquis on Thursday, February 19 at 7:15 PM.

For Fall 2009, Star Chic will delve into the throw away elegance of the most wearable kind of dressing: the sport tracksuit – a favorite in Miami, Beverly Hills and New York City – interpreted in a very glamorous and exquisitely Italian way.

Star Chic offers comfort, luxury and elegance. This is a line of “easy couture” for a stay at home Mom or an International jet setter. It is designed for a wide age group starting at 20 years +.

Simona Ventura- Star Chic Collection
Thursday February 19 m 2009
7:15 PM
The Marriott Marquis
The Broadway Ballroom 6th Floor
1535 Broadway
New York, NY

[MARI DAVIS]
Photo courtesy of Star Chic