DALLAS, Mar 21, 2009 / FW/ — Way back in 1962, the groundbreaking book ‘Silent Spring’ by Rachel Carson launched the environmental movement. And though the book mostly discussed the ill effects of the use of DDT, laundry detergents was also identified as a water pollutant.
Forty-seven years had passed since then. DDT use was banned in 1972 and the formula for laundry detergents had been improved so that it will be environmentally friendly. Purex® Natural Elements™ laundry detergent is the first major laundry detergent recognized by the Environmental Protection Agency’s “Design for the Environment” program along with new Purex Natural Elements Fabric Softener.
Launching its second annual educational campaign to make going green easier and more fun than ever, Purex has teamed up with Academy Award-winning actress Marcia Gay Harden in spreading the word that consumers can visit PurexSavesGreen.com to design their own eco-friendly tote bags with original, environmentally-friendly slogans for a chance to win a smart® for two vehicle and other great prizes.
They will also be able to bid on tote bags designed by such celebrities as Martha Stewart, Chevy Chase, Dan Aykroyd, Tamara Tunie, Ed Begley, Jr., Paul Shaffer, Tom Bergeron and Marcia herself.
All auction proceeds will benefit Earth Day Network, a non-profit organization that seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet.
The Purex Saves Green site will provide simple, easy tips for everyone so they can do their part in helping the environment. Bids can also be placed through www.charitybuzz.com, where the auctions are posted.
Visitors to PurexSavesGreen.com can enter their original tote bag slogan and design in a national contest for a chance to win a cash prize, a smart® for two vehicle and other eco-friendly prizes.
Purex® Natural Elements™ brand is a biodegradable laundry detergent made from naturally-sourced cleaning ingredients available in four unique, fresh scents made with natural fragrance extracts: Linen & Lilies™, Apple & Melon, Cherry Blossoms & Vanilla and Lilac & Lavender HE.