DALLAS, Apr 12, 2009 / FW/ — ‘Do no harm,’ one of the principal precepts that medical students are taught in medical school just entered the world of fashion. Do No Harm had been shortened to DNH, a new line of green affordable-luxury fashion apparel for women and men will hit better department stores and boutiques nationwide on April 22, which coincidentally is Earth Day.
The latest offering of Dallas-based sustainable apparel manufacturer Greenology, DNH incorporates sustainable fibers and innovative design with a transparent supply chain of fully certified producers and manufacturers.
Comfortable yet fresh, DNH offers modern casual lifestyle sportswear created in harmony with the environment.
DNH, in its own right is groundbreaking because this is a fashion line created with being eco-friendly as its basic philosophy. Yet, for its manufacturer Greenology, DNH also marks its first foray into B2C manufacturing.
Launched in 2007, Greenology has offered private branding to companies interested in incorporating sustainable designs in to their own brands.
Greenology’s initial business platform was designed to be an eco-branding partner, bringing value to its clients’ businesses with everything they need for their green lines: visionary design and product development, creative marketing and certified supply chain.
Their first line of product will be in Belk stores this April, under the Madison Live Green brand, in both men’s and women’s sportswear categories.
Not only does Greenology guarantee that its products are created with only organic, natural and recycled materials, the company also ensures that its products are approved and certified by world-wide organic standards organizations, providing dependability and assurance to the environmentally conscious consumer.
Certifications include Oeko Tex Standard 100, Organic Exchange OE Blended Standard, Global Organic Textile Standard, Worldwide Responsible Accredited Production, ISO 14001 and Organic Exchange 100 Standard.
[MARI DAVIS]
Photos courtesy of DNH
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