DALLAS, Apr 8, 2009 / FW/ — We’ve seen a dress made of zippers; there is also a dress made of cranberries; how about a dress made of Capri Sun pouches, as in Capri Sun, your favorite drink.
Commissioned by Capri Sun and TerraCycle, green designer Justina Blakeney of Compai created a one-of-a kind dress designed entirely from CAPRI SUN drink pouches. The unique dress was unveiled during the CAPRI SUN Ready to Re-Wear Runway Show at the Boys & Girls Clubs of Miami-Dade in Florida.
With Anna Sophia Robb, star of Disney feature film ‘Race to Witch Mountain’ hosting the show, CAPRI SUN Ready to Re-Wear Runway Show featured clothing from Bloomingdale’s and accessories crafted by TerraCycle from used CAPRI SUN drink pouches –- pouches that used to go to landfills — all modeled by local Boys & Girls Club members.
The undeniable star and featured item was the dress designed by Blakeney, whose work with Compai has been renowned for the way it rehabilitates “used and abused” clothing.
The eco-company that has pioneered the concept that any disposable material can be reused and created into something of value, TerraCycle sponsors a free collection program called Pouch Brigades wherein used pouches are picked up from schools.
TerraCycle pays two cents for each returned juice pouch. The pouches are then made into accessories, such as backpacks, tote bags, folders and pencil cases, through a process called upcycling. The upcycled products are then sold at major retailers nationwide.
“As the largest producer of juice drink pouch products, CAPRI SUN is thrilled to support TerraCycle’s efforts to repurpose our pouches, and help them give back to the community, as well,” said Nora Kalter, Brand Manager, CAPRI SUN.
“The Drink Pouch Brigade encourages both kids and their parents to protect the environment, while raising funds for their school or organization.”
For more information on how to join forces in the effort to be green while earning money for schools, please visit www.caprisun.com/terracycle
[MARI DAVIS]
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