LOS ANGELES, Apr 17, 2009 / FW/ — What does Anna Paquin, Elizabeth Banks and Dita Von Teese have in common? They are eco-conscious and willing to forgo Rodeo Drive for a day and go to the more pedestrian Venice Beach to shop for eco-friendly apparel.
Tuesday night at the Big Red Sun in Venice, California, Anna Paquin, Elizabeth Banks and Dita Von Teese together with Adrian Grenier, Anna Faris, Kristen Bell, Debi Mazar, Camilla Alves, Amber Valletta, Amy Smart, Jaime Pressly, Jaime King, Stephen Moyer (“True Blood”), Kate Mara, Taryn Manning, Angela Lindvall, Josie Maran, Kara DioGuardi (“American Idol”), Brad Gurlock (Professional Surfer), Scott Howey, Sarah Shahi and Raquel Alessi celebrated the launch of the Loomstate for Target collection with eco-designers Scott Mackinlay Hahn and Rogan Gregory.
Created with a relaxed design sensibility and commitment to an environmentally responsible future, all of the cotton used in the Loomstate for Target collection is 100 percent certified organic.
Soft washed fabrics enhance each garment’s lived-in look and add to the carefree, timeless attitude of the collection, featuring iconic graphic tees, authentic-washed denim and relaxed favorites.
Enjoying a private shopping event, the celeb-fashionista crowd shopped for iconic tees featuring graphics inspired by nature, authentic washed denim and relaxed favorites including hoodies, board shorts and simple dresses that encompassed the signature Loomstate passion for creating easy-to-wear and casual fashion-forward collections for men and women.
The Loomstate for Target collection, ranging in price from $14.99 to $44.99, will launch in select stores and online on April 19.
Photos by Stefanie Keenan