LOS ANGELES, Apr 19, 2009 / FW/ — Victoria’s Secret might have cornered the market for sexy, but Honeydew Intimates has the ladies covered (or uncovered) for fun and flirty intimate apparel.
A favorite of Angelina Jolie, Drew Barrymore, Jessica Simpson, Nicole Richie and Halle Berry, Honeydew Intimates offers inimitable combination of fashion forward undies.
And for Spring 2009, the Los Angeles-based company proposes boyshorts, panties and thongs, along with bralettes and cami sets in ravishing new prints in spectacular colors designed for maximum glamour.
Some of the season’s most sought after pieces are: the sporty Under the Sea boyshorts featuring soft striped elastic band, along with panty and low-rise thong versions in sea horse, frog and shark prints.
Sailboat and anchor mesh panties with great coverage and matching bralette; full coverage panties with a lace band and silk screen images printed in the back; Super “Dew”- per low rise thong that hangs very low and made more comfortable with supple softy wide lace band are just a few examples.
Using fine fabrics such as imported cottons, microfibers and knits, the line offers cami sets, chemises, bralettes, boy shorts, g-strings and more with price points $8 – 50 retail.
Honeydew is now sold nationwide at all Nordstrom, Bloomingdales, Von Maur, Dillard’s, over 1300 specialty boutiques and online at www.shophoneydew.com