DALLAS, Apr 8, 2009 / FW/ — Topshop is currently the toast of New York with the opening of its first ever store at the Big Apple, yet in London at its home turf, the good ole U.S. of A is also making its mark at Topshop’s Oxford Circus flagship store with U.S. designer denim label J Brand.
Launching a limited-edition capsule collection in Topshop, “J Brand for Topshop” that hit sales floor last month, consists of three low-rise styles named for the New York boroughs and neighborhoods that exemplify the styles of the women who wear them.
The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and finally, the Manhattan is a slim fit 22-inch bell bottom.
These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes. In keeping with the New York theme, the washes are: Empire, Skyline, Liberty and Bowery. The retail price point for this limited collection is £89. J Brand is in good company with previous successful collaborations such as Kate Moss, Richard Nicoll and Emma Cook.
“There is nothing more American than a great pair of Jeans,” Jeff Rudes, J Brand co-founder, remarks. “We believe Topshop customers will appreciate the detail and workmanship of our line and feel good about wearing a genuine piece of Americana.”
Mary Homer, Managing Director of Topshop adds, “We’re really excited to be collaborating with J Brand. Topshop has established a reputation for producing it’s own new, leading-edge jeans and we’re proud to build on this by working with the original cult jeans brand – J Brand.”