DALLAS, Apr 13, 2009 / FW/ — AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow share the limelight in Op’s “Summer of Music” advertising campaign.
Starring in the print, outdoor and online marketing campaign, the television, film and music personalities will appear in the campaign which will debut this month in fashion, lifestyle and entertainment magazines and online at www.op.com.
To create the “Summer of Music” campaign the brand produced a live Good Charlotte concert on Westward Beach in Malibu, CA as the backdrop of the photo shoot. The creative showcases the cast of Op celebrities enjoying the Good Charlotte concert on the beach in typical laid back Op style.
The campaign showcases the new spring and summer Op collections, which are exclusively available at Wal-Mart and www.walmart.com/op in the Unites States, Canada and Mexico.
AnnaLynne McCord stated, “It’s a fun shoot to get together with all these actors and entertainers and get to do something where we are having a good time and be in fun clothes. I love the pink bathing suit and the little t-shirts and shorts, they were my favorites from the shoot.”
Joel Madden said, “When they asked if I wanted to be involved, I was like definitely! Op is a classic California skating and surfing brand. It’s very cool for us. It’s a natural, easy collaboration for Good Charlotte. We don’t get to play a lot of shows on the beach so it’s cool to be here today playing on the beach for Op.”
Bow Wow added, “Op is a brand that’s been around longer than I have. I am excited to be a part of the ‘Summer of Music’ campaign and show a fresh new side of Op.”
“Being from California, I basically grew up wearing Op. It’s really cool for me to now be part of their new campaign,” said Brody Jenner.
The campaign was shot by photographer Larry Bartholomew who is known for his candid shooting style and lifestyle shots. In addition to the campaign, the celebrities will host a launch party in California this summer and make personal appearances on behalf of the brand.