PARIS, Apr 27, 2009 / FW/ — Even legends and super heroes need to be safe. Created by Parisian designer Jerome Coste, inspired by Steve McQueen and influenced by the great tradition of Parisian luxury, RUBY, a new brand of luxe accessories dedicated to mobility.
Biker chic does not just mean the jacket or the shoes. It’s also about the Ruby helmet – a classic design that was built with modern technology. The look is vintage with a generous dash of street culture; ergonomic engineering that pushes the envelope of modern technology.
All Ruby helmets are made of carbon fiber, a technology inherited from the aerospace industry that guarantees maximum strength with a lightweight, with an interior that allows a lamb out of the comfort.
And for 2009, Ruby has decided to offer the exclusivity Eclaireur helmet Pavilion Costume “, which is a shimmering black border outside the black leather.