NEW YORK, Apr 14, 2009 / FW/ — Say goodbye to your reading glasses and see a new you with Bausch & Lomb’s multi-focal contact lenses featuring ‘All-Distance Optics’, which allow patients to see effortlessly and comfortably across all distances.
And to help men and women nationwide ‘See a New You,’ Bausch & Lomb has partnered with Visual Therapy, a luxury lifestyle consultancy firm that helps individuals identify their perfect style type. The firm will help bring the benefits of multifocal contact lenses to life through the “See a New You” online sweepstakes.
“People shouldn’t have to resort to wearing readers and looking any less fabulous just because they’re starting to have difficulty seeing things up close. With Bausch & Lomb’s Multi-Focal contact lenses women – and men – who are starting to need readers gain the freedom to continue wearing only contact lenses and rediscover their view of themselves and the world,” says Joe Lupo, co-founder of Visual Therapy.
Visual Therapy’s patented approach to style and fashion encompasses the outer and inner self by helping men and women to look and feel their best. Replacing cumbersome reading glasses with contact lenses is a natural extension of their philosophy.
The partnership kicked off March 30th with the launch of the “See a New You” online sweepstakes at www.goodbyereaders.com, featuring the grand prize of a personal lifestyle consultation with Visual Therapy and a year-long supply of Bausch & Lomb Multi-Focal contact lenses.
Ten runners-up will also receive an annual supply of Bausch & Lomb Multi-Focal contact lenses and an autographed copy of Visual Therapy’s book, “Life in Color.”
There is no purchase necessary to be entered to win. Sweepstakes rules can be found at www.goodbyereaders.com
Exclusive content at www.goodbyereaders.com, featuring Joe Lupo and Jesse Garza, cofounders of Visual Therapy, will be developed to help educate women and men over 40 about the changes they may be experiencing with their vision, as well as the lifestyle and visual benefits of multifocal contact lenses.
Consumers will be able to read about this condition (presbyopia), take a style quiz developed by Visual Therapy, view an interactive demonstration of how Bausch & Lomb Multi-Focal contact lenses work, and find a local eye care professional.