DALLAS, May 11, 2009 / FW/ — Following the successful Foster Grant sunglasses ads starring Raquel Welch that was released last February, Smithfield Rhode Island-based FGX International announced today that it is releasing another set of television commercial for its Foster Grant sunglasses, once again featuring Hollywood legend Raquel Welch.
The ads which begins airing today, May 11th, 2009, effectively display Foster Grant’s range of sunglasses, from classic shapes and colors, to fashionable designs that meet the latest trends, to sporty styles that provide protection and comfort.
Invoking the widely recognized tagline, “Isn’t that Raquel Welch behind those Foster Grants?” the TV spot shows the Hollywood legend wearing Foster Grant sunglasses.
Foster Grant signed Raquel Welch, a top 50 beauty icon, at the end of 2008, to provide the brand with a spokesperson that represents a genuine and authentic association with the brand’s history. Earlier in 2009, Raquel Welch starred in television commercials for Foster Grant’s reading glasses collection.
Ms. Welch reinforces the fashion positioning of the Foster Grant collections, as well as providing the brand with tremendous breakthrough potential.
Since the 1960s, the phrase “Who’s that behind those Foster Grants” has been synonymous with the hottest Hollywood celebrities. Named one of the top 100 advertising campaigns of all time by Advertising Age, the campaign has featured many of Hollywood’s brightest stars donning a pair of Foster Grant sunglasses. Raquel Welch appeared in some of the most popular ads in that campaign.
FGX International plans to spend over $12 million in measured media on consumer television advertising in 2009. The ads are created by Ferrara & Co. of Princeton, NJ and produced by legendary television director Bob Giraldi.
Foster Grant sunglasses are available in a wide range of styles and colors and provide maximum UVA-UVB protection, all at affordable prices. Foster Grant sunglasses can be found at retailers throughout the United States and Canada, including but not limited to mass merchandisers, drug store chains and grocery stores.