CANNES, May 25, 2009 / FW/ — Opening a new store is always a milestone and when you do it during the Cannes Film Festival, the red carpet reception turns into a paparazzi mayhem. Swiss watchmaker Jaeger-LeCoultre inaugurated its third boutique in France with the opening of its Cannes location last week. This is also the 28th Jaeger-LeCoultre location worldwide.