British Fashion Council
British Fashion Council

LONDON, May 20, 2009 / FW/ — Continuing its quest and support for new designers, the British Fashion Council (BFC) named leading fashion journalist Sarah Mower as its first Ambassador for Emerging Talent.

This new role will see Sarah developing new initiatives that will increase both profile and sales opportunities for designer businesses, and forms part of the organization’s re-structure and strengthening under the Council’s 25th year legacy plans.

Accepting the post, Sarah Mower said, “I’m honoured to be asked to take up this role on behalf of emerging designers. In Britain we have a phenomenon on our hands at the moment: a uniquely vibrant, varied and collaborative flowering of talent that is some of the most exciting on the world stage. I’m delighted to put myself at their service to help project that incredible energy and originality at home and internationally.”

In this role Sarah will become a key spokesperson for new and developing British talent and will chair the BFC NEWGEN Committee (which identifies London’s most exciting design talents to receive showcasing and business support).

Sarah’s experience and international reputation through her work with Vogue USA, and leading broadsheets in the UK, provides a solid platform to expand links with key decision makers to the benefit of emerging British design talent.

The creation of this role will formalize and build on the support Sarah has given to the BFC over many years. In March this year, Sarah hosted an opening brunch for “LONDONshowROOM’s in Paris?, a BFC initiative to assist British talent sell their collections during Paris fashion week. The event attracted some of the world’s most powerful fashion editors and buyers.

Caroline Rush, Joint Chief Executive of the BFC, said “Sarah’s vision and experience will help us develop our support for NEWGEN and emerging designer businesses, creating new opportunities to promote these extraordinary talents internationally.”

NEWGEN is sponsored by Topshop. Those designers receiving NEWGEN support for London Fashion Week September 2009 will be announced on Monday 15th June 2009 at Somerset House.

London Fashion Week will take place at Somerset House from Friday 18th September until Tuesday 22nd September 2009.

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