Claudia Schiffer
Claudia Schiffer

CANNES, May 28, 2009 / FW/ — The festival is over and all we have left are the memories that have been forever etched in photographs. For Sergio Rossi, there are two debutantes, the brands new Creative Director Francesco Russo and the 2009 Red Carpet limited edition sandal recognizable by a ruby-colored crystal inserted in the arch support.

Yet, this is just one of the many Sergio Rossi shoes and accessories seen on the red carpet and private parties in Cannes. Worn by Asia Argento, Claudia Schiffer, Lily Cole, Robin Wright Penn, Sarah Marshall and Shu Qi, among others, Sergio Rossi is a red carpet denizen on its own right.

Yet, very few realize that Sergio is “an old lady” on the red carpet. Established in San Mauro Pascoli, Italy by Sergio Rossi during the 1950s, the brand was not actually created until 1968, wherein from then on, it experienced phenomenal growth.

Due to excellent workmanship, the Sergio Rossi shoe has attracted a refined clientele who desire high quality Italian footwear. The brand has always been synonymous with glamour and numerous Italian and international stars have worn Sergio Rossi on the red carpet over the years.

Today, Sergio Rossi is part of Gucci Group N.V., owned by PPR, a global player in Retail and Luxury Goods.