DALLAS, May 23, 2009 / FW/ — Summertime and the store windows are filled with swimwear, short shorts, cute mini dresses in light fabric and frocks with spaghetti straps.
Attractive and fresh, the store windows are beautiful in their own right, but they are also a bit boring. Clean to the point of sterile, with nothing out of place, it is picture perfect like Disneyland where no blade of glass is out of place.
Where are the store windows that look like works of art? Yes, these displays are meant to be commercial; but way back during the 1980s, store windows are also very creative. They tell a story and “selling” the merchandise is an effortless by-product of the story.
Are those days coming back? Where have all the visual merchandisers gone?
[MARI DAVIS]
