DALLAS, May 11, 2009 / FW/ — Leveraging the popularity of Facebook, Minneapolis-based Target is using the popular networking site for the digital launch of “Bullseye Gives”, the retailer’s charitable arm which gives $3 million a week to support charities nationwide.
For two weeks, beginning May 10 through May 25, 2009, Target is asking all Facebook members to visit facebook.com/Target to make a powerful choice and decide how 10 national charities will receive a portion of Target’s $3 million in weekly charitable giving.
The charities include:
American Red Cross
Breast Cancer Research Foundation
HandsOn Network/Points of Light Institute
Kids In Need Foundation
National Park Foundation
Parent Teacher Association
St. Jude Children’s Research Hospital
The Salvation Army
The percentage of votes per charitable organization will correlate to the charities’ portion of the $3 million.
All votes and dollars allocated will be updated in real time on the Target Facebook Page at facebook.com/Target throughout the course of the contest. Site visitors can vote once per day, every day, throughout the contest.
The final charitable donation allocations per charity will be announced on May 26.
For more information, please log on: www.facebook.com/Target