Target 'Bullseye Gives' Facebook
Target 'Bullseye Gives' Facebook

DALLAS, May 11, 2009 / FW/ — Leveraging the popularity of Facebook, Minneapolis-based Target is using the popular networking site for the digital launch of “Bullseye Gives”, the retailer’s charitable arm which gives $3 million a week to support charities nationwide.

For two weeks, beginning May 10 through May 25, 2009, Target is asking all Facebook members to visit to make a powerful choice and decide how 10 national charities will receive a portion of Target’s $3 million in weekly charitable giving.

The charities include:
American Red Cross

Breast Cancer Research Foundation

Feeding America

HandsOn Network/Points of Light Institute

Kids In Need Foundation

National Park Foundation

Operation Gratitude

Parent Teacher Association

St. Jude Children’s Research Hospital

The Salvation Army

The percentage of votes per charitable organization will correlate to the charities’ portion of the $3 million.

All votes and dollars allocated will be updated in real time on the Target Facebook Page at throughout the course of the contest. Site visitors can vote once per day, every day, throughout the contest.

The final charitable donation allocations per charity will be announced on May 26.

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