SIGNATURE BY LEVI STRAUSS & CO.SAN FRANCISCO, Jun 10, 2009 / FW/ — A creative take on marketing, which is actually literally ‘right on the money’ with the a full blown recession going on, jeans inventor Levi Strauss is offering a Father’s Day Special – buy a pair of Signature by Levi Strauss & Co. at Meijer stores and receive a free Tombstone Original frozen pizza instantly.

“What’s more American than jeans and pizza?” said Edward Bourelly, Marketing Manager for Signature by Levi Strauss & Co.

“Signature by Levi Strauss & Co. jeans make great gifts that Dads will love and wear all year long and the pizza provides a budget-friendly, delicious and easy dinner for the whole family,” Bourelly added.

Signature by Levi Strauss & Co. jeans are comfortable, stylish, and best of all – affordable. For $20 at Meijer stores, you can outfit Dad in high-quality, durable denim in a variety of fits and finishes to keep him looking great throughout all seasons.

From favorite styles like the Regular and Relaxed fit jeans, to trendy Bootcut and the classic Straight fit in dark, medium and light stonewashed and premium vintage finishes, there’s something for every Dad.

Signature by Levi Strauss & Co. jeans special Father’s Day promotion began June 8 and ends on Father’s Day, Sunday, June 21.

For more information on Signature by Levi Strauss & Co. products, visit

To locate your nearest Meijer store, go to: