DALLAS, Jun 17, 2009 / FW/ — Known for its iconoclastic advertising campaigns as much as its groundbreaking silhouettes, Calvin Klein unveiled its Fall 2009 global ad campaigns for Calvin Klein Jeans and Calvin Klein Underwear headlined by Eva Mendes and Jaime Dornan.
Hot, steamy and provocative, the Fall 2009 campaign will be seen in a mix media around the world later this fall. Shot by renowned photographer David Sims in New York, the Calvin Klein Collection print ad will feature two important new models, Will, and the up-and-coming Jac (Monika Jagaciak), who opened and closed the Fall 2009 Calvin Klein Collection runway show. The campaign showcases apparel, accessories, footwear, and eyewear.
Craig McDean lensed the ck Calvin Klein Fall 2009 campaign in New York City featuring models Jourdan Dunn, Sigrid, and William. This ad will be featured in global print and outdoor advertising across Europe, Japan, and Asia.
Shot by photographer Steven Klein in the desert in Palm Springs, California, both the Fall 2009 Calvin Klein Jeans and Calvin Klein Underwear campaigns will feature Eva Mendes and Jamie Dornan together.
These dramatic black and white campaigns will be featured in global print and outdoor advertising. The Calvin Klein Jeans campaign will feature the exciting new Calvin Klein Jeans Body, a revolutionary, new jean for men and women, uniquely designed for a more contoured and shape enhancing fit.
Ms. Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign. Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).
Said Ms. Mendes, “I have a long-standing relationship with the house and I’m thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns.”
“Working alongside the sensationally sexy Eva Mendes on both shoots was incredible,” commented Mr. Dornan.
The Fall 2009 Calvin Klein campaign was shot by renowned photographer Craig McDean in New York City and features Mr. Dornan alongside model Edita.
The Calvin Klein campaign will be featured in key men’s and women’s publications in the North America, and will be complemented by outdoor advertising in New York and Los Angeles.
All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.
Calvin Klein Collection: © 2009 David Sims
ck Calvin Klein: © 2009 Craig McDean
Calvin Klein Jeans: © 2009 Steven Klein
Calvin Klein Underwear: © 2009 Steven Klein