NEW YORK, Jun 17, 2009 / FW/ — Oh! My heart just cannot take more excitement than this. British accessory brand Jimmy Choo, famous for its highly covetable shoes and bags are coming to selected H&M stores this fall.
According to the announcement, the collection will be available from November 14, 2009 in around 200 stores across world.
A groundbreaking move for both companies, this is the first time that H&M is collaborating with an accessories brand and to celebrate this partnership, Jimmy Choo is extending its design vision to include women’s clothing to complement the accessories.
Furthermore, there will be a men’s collection of shoes, bags and accessories as well.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too,” said Tamara Mellon, Founder and President of Jimmy Choo.
“Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” Mellon added.
Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the brand name has become part of popular culture – say the words “Jimmy Choo”, and you know you mean shoes.
In Hollywood, Jimmy Choo shoes have become a red-carpet essential, and have been worn at the Oscars by winners such as Cate Blanchett, Halle Berry and Hilary Swank among many other actresses.
The famous Jimmy Choo shoes will be at the heart of the exclusive collection for H&M, but there’s more. Jimmy Choo has also become well known for its bags, and for H&M there will be a whole range of accessories to complete the look.
[MARI DAVIS]
Photos by Magnus Magnusson, courtesy of H&M
