NEWGENLONDON, Jun 16, 2009 / FW/ — London Fashion Week, which will be celebrating its 25th year this September continues to gather momentum for its Silver anniversary celebration with the announcement of the winners of the BFC NewGen sponsorship.

The British Fashion Council (BFC) confirmed yesterday that 17 emerging fashion designer businesses will receive BFC NEWGEN sponsorship, supported by TopShop, to show during the Spring 2010 London Fashion Week.

The recipients of NEWGEN, sponsored by Topshop are:

  • Catwalk sponsorship:
    House of Holland, Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto.
  • Presentation sponsorship:
    Danielle Scutt, Louise Gray, LP.BG and Sykes.
  • Exhibition sponsorship:
    Atalanta Weller, Cooperative Designs, Craig Lawrence, Danielle Scutt, Dominic Jones, Fred Butler, House of Holland, KTZ, Louise Gray, LP.BG, Mark Fast, Mary Katrantzou, Michael Lewis, Michael van der Ham, Peter Pilotto and Sykes.

September will see the introduction of a new London Fashion Week presentation schedule in which audiences will be able to view collections in close up. Louise Gray, LP.BG and Sykes – all collections designed by London’s new wave of young female talent – will be showing for the first time on schedule in this way.

In the NEWGEN showrooms, located in the East Wing of Somerset House, existing exhibitors will be joined by Atalanta Weller and Michael Lewis two brand-new shoe designers with great track-records in fashion; the cult insider jewellery designer Dominic Jones, and Michael van der Ham, whose dresses starred at Central Saint Martin’s MA graduate show in March.

New Ready-to-Wear designer Michael van der Ham displays a collection which blurs the boundaries between a conceptual statement and obvious sexual expression, which together present a look that encompasses both vintage qualities with a tough modernity.

Topshop continues its support of the NEWGEN scheme for the sixteenth consecutive season. Offering additional support to designers by providing show venues and commissioning special collections available during London Fashion Week, Topshop directly contributes to the business development of some of the most exciting design talents in London today.