DALLAS, Jun 2, 2009 / FW/ — For Nine West, it’s no longer just shoes anymore. The label is expanding its product offering with the launch of a new casual line – Nine West Vintage America Collection and named up-and-coming contemporary folk singer Miranda Less Richards as the brand ambassador.
The collection, which will be available beginning July 2009 in Nine West retail stores, ninewest.com, and better department stores, will feature denim, footwear and accessories designed by Nine West Creative Director Fred Allard.
Allard will oversee the concept and design of Nine West Vintage America Collection, which is inspired by his love of craftsmanship and design details.
“It was important to me to offer the Nine West customer a more casual option,” says Allard. “I love the idea of going back to what we love from American fashion – your favorite jean, rich leathers, relaxed boots. Vintage America Collection updates timeless pieces with a modern yet soulful sensibility.”
The collection evokes a nostalgic American heritage feel with styles that have a relaxed, worn-in, and aged aesthetic. Incorporating metalwork, fringe, embossing, patchwork, and plaid in many of the designs, Allard also uses distressed leathers and fabrications throughout the collection.
Key styles from Nine West Vintage America Collection include moccasins, motorcycle boots, cowboy boots, belts, leather handbags, distressed denim, and more.
The collection will continue to offer the same price points as the core Nine West line, with shoes ranging from $59-$99, boots $79-$169, handbags averaging $145, and denim at $59 and $69.
As part of the launch, Nine West Vintage America Collection is aligning with Soles4Souls, a charitable organization that helps people worldwide with the gift of shoes. Nine West and Soles4Souls will work in conjunction to raise awareness and inspire others to make a contribution.