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Gisele Bundchen Headlines London Fog Fall 2009 Campaign

GISELE BUNDCHEN for London Fog

GISELE BUNDCHEN for London Fog

NEW YORK, Jul 29, 2009 / FW/ — She might be Mrs. Tom Brady to NFL fans, but to the fashion set, she is still Gisele Bundchen, international supermodel and currently the face of London Fog, the iconic outerwear founded by Israel Myers in 1923.

The multi-media marketing campaign which will debut in October on print magazine, outdoor billboards and online feature Bundchen posing seductively in only a London Fog coat, appearing noticeably pregnant.

This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Dari Marder, Chief Marketing Officer, London Fog, commented, “Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.”

Marder added, “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life.”

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas.

The collections retail from $150.00-$350.00 and are available at better department stores such as Macy’s and online at www.londonfog.com.

To view the final ad images and behind the scenes photos, please visit www.dogmatic.com/MNR/londonfog.