MIAMI, Jul 21, 2009 / FW/ — Mercedes-Benz Fashion Week Swim made its biggest splash ever as it concluded its 5th and largest showing of Resort and Swimwear Runway shows at Miami Beach’s Raleigh Hotel. Press, buyers and celebrities from around the globe previewed, photographed, reviewed and applauded the 2010 Collections.
The week began with Bohéme Boutiques’ poolside presentation and the official kick-off party.
Over 12,000 attendees enjoyed the five days of shows from Mercedes-Benz Fashion Week Swim newcomers Caffé Swimwear, Marysia Swim, Crystal Jin, Aqua Di Lara, Mercedes-Benz Presents
Designer: L*Space by Monica Wise, Tori Praver Swimwear, Mara Hoffman, White Sands Australia,
Vitamin A and V Del Sol. Returning designers included Tibi, Red Carter, Cia.Marítima, Xtra Life
LYCRA®, Luli Fama, Ed Hardy Swimwear, Poko Pano, True Religion Swimwear and ANK by Mirla
This seasons front row regulars from the world’s leading press, media corporations and retailers, were joined by celebrities Nicole Trunfio (Make Me a Supermodel), Perry Reeves (Entourage), Gilles Marini (Sex and the City), Kelly Killoren Bensimon (Real Housewives of NYC), Adam Greggory (90210), Whitney Port (MTV’s The City), Olivia Palermo (MTV’s The City), Roxy Olin (Brothers & Sisters), Paige Sreenan, Ariel Stein, Anchal Joseph (America’s Next Top Model), Dina Manzo (Real Housewives of NJ), Jason Kennedy (E!), Catt Sadler (E!), Bravo’s Miami Social Cast Members, Jeff Donovan (Burn Notice), Jessica Rivera (Former Miss Latina Central Florida), Brooklyn Decker (Sports Illustrated Swimsuit Model), Gretta Monahan, Jagged Edge, among others!
“Mercedes-Benz Fashion Week Swim has become the industry’s premier platform to showcase
Resort & Swimwear collections from around the world,” said Christina Neault, Sr. Director of Fashion & Brands at IMG Fashion which produced the show.
“We are so proud of all of our designers who participated this week with glamorous, sexy and saleable collections. They have made this our largest and most successful event yet,” concluded Neault.
During the week, the Star Lounge was the destination for celebrities, VIP’s, press and Mercedes-Benz customer guests. Beyond the Star Lounge and the runways, three of the newest editions in Mercedes-Benz’s own collection were presented, the 2010 E350 Coupe and the E350 Sedan in front of the main tent and on display poolside for the first time in South Florida, the 2010 E63 AMG.
Photos by Getty Images