DALLAS, Aug 27, 2009 / FW/ — You do not need to be a preppie from New York’s Upper East Side to look like Serena van der Woodsen, Blair Waldorf, Jenny Humphrey and Vanessa Abrams. Anna Sui creating a one-time collection for Target drew inspiration from “Gossip Girl” infusing it with the famous uptown girl glamour.
The collection will launch on Target.com and at select Target stores nationwide on September 13, 2009, timed to the third season debut of “Gossip Girl,” Monday, September 14 (9:00-10:00p.m. ET) on the CW. The Anna Sui for Target collection will be available through October 17, 2009.
Known for her mix of vintage glamour, art and culturally inspired-design, Sui developed her Target collection based on the distinct looks of “Gossip Girl” heroines, Serena van der Woodsen, Blair Waldorf, Jenny Humphrey and Vanessa Abrams.
Through the creative vision of “Gossip Girl” costume designer Eric Daman, each character has a defined color palette and sensibility reflective of their unique approach to fashion. By combining the elements of art, spirit, punk and glamour, Sui’s collection reflects New York City through classic silhouettes, minimalist geometric prints and the designer’s ever-present eccentric personality.
“When I was in Asia last year, girls kept asking me about the different areas in New York City by referring to them as where the characters from “Gossip Girl” live,” said Anna Sui.
“The show is such a phenomenon and so fashionable, so I really wanted to create a collection reflective of the four main characters,” the designer added.
The Anna Sui for Target collection is part of the Target Designer Collaborations series, a unique program that features well-established designers who draw inspiration from a collaborative partner, muse or creative element.
With a colorful palette of blues, purples and oranges and neutral shades of ivory, gray, brown and black, the Anna Sui for Target includes an array of fall must-haves. Metallic jacquards, houndstooth and herringbone give warmth and rich texture, while satin, tulle and chiffon add a softer touch.
Bows and lace provide feminine allure on the ivory lace long-sleeved dress with velvet bow tie collar and short-sleeve blouse with raschel lace sleeves and collar, while stripes, plaids and paisleys evoke school-girl charm on blouses and skirts.
Ranging in price from $19.99-$149.99, the line includes a variety of soon-to-be-obsessed with seasonal staples including sweaters, blouses, dresses, cropped pants and mini skirts A seersucker satin ruffle-front button-down shirt exudes uptown glamour and sophistication, while a silk crepe de chine cap sleeve striped dress is retro chic with flare.
Sui adds her signature whimsical charm to the party-worthy black lace halter dress with bow-tie collar, while also offering casual cool wardrobe mainstays such as a silk charmeuse jumper and leather bomber.
A classic Anna Sui bohemian touch of ethnic prints is modern on an asymmetric velvet burnout spiral floral print dress and beaded-collar blouse paired with the jacquard graphic mini.
The Anna Sui for Target collection celebrates the fusion of Upper East Side style and Downtown urban-edge at incredibly affordable prices, making designer fashion available to women everywhere.