LOS ANGELES, Aug 9, 2009 / FW/ — Last Friday, Nike introduced the Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line.
Designed by performance footwear designer Jason Petrie, the Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes.
“The new LeBron VII takes my signature line to a new level of innovation,” said LeBron James. “As the demands of my game evolve and increase, Nike consistently designs and develops shoes helping drive my on-court success.”
The Air Max LeBron VII will be available globally beginning October 24, with a suggested retail price of $160 USD.
“When designing the Air Max LeBron VII, we envisioned a shoe that was both strong and comfortable,” said Jason Petrie, Nike Footwear Designer. “We delivered a shoe that is a perfect combination of superior performance and luxurious style, embodying LeBron himself.”