BCBG Max Azria Spring 2010NEW YORK, Sep 10, 2009 / FW/ — In an established brand like BCBG Max Azria, fans and clients have expectations that should be met season after season.

And because of those expectations, the silhouettes look familiar to the point that sometimes they become so recognizable.

That is the case with BCBG Max Azria; it is such a strong brand, that although the Spring 2010 collection actually delves into finding a balance between sensibility and modernity with its bold prints in primary colors, the attempt is lost on the audience as their eyes look for well-known characteristics that made BCBG Max Azria their favorite brand.

Yet, the truth is that the novelty is in the details as patina beading adorns the neckline as tasseled metallic minaudiere in hand and braided leather platforms turn into a carefree statement.

Photos courtesy of Mercedes-Benz Fashion Week