DALLAS, Oct 28, 2009 / FW/ — At Marni’s fashion shows, you can feel Consuelo Castiglioni’s generous spirit on the runway with the way she shares her designs with the world. Now, for the second year in a row, she brings that generosity to the children of the world with “The Children’s Imaginary World.”
Through this project, children worldwide were asked to create artworks of their fantasy world. The project coordinators and Marni was so moved and impressed by the simplicity, beauty and diversity of style of their paintings, each related to their individual and cultural experiences.
“The fairy tale of the lion and the mouse” was the theme for the first project. The teacher read the tale to the children at school, who then depicted in colourful ways their feelings.
For the second project, small groups of children painted all together on big sheets of paper their memories of “A beautiful rainy day”.
Their paintings were printed directly on cotton t-shirts and shopping bags and onto a technical fabric for the capes, parkas and hats turning them into little art pieces. This special edition will be sold exclusively in Marni’s boutiques and on the Marni Virtual Store until their sell-out.
Original and precious, the proceeds from the sale of these special editions items will be distributed to educational and development projects, divided between schools and hospitals of Brasil, Colombia, Guatemala, Tibet, India and Sierra Leone.