PARIS, Oct 11, 2009 / FW/ — On the last day of Paris Fashion Week, an international jury headed by designer Rick Owens presented awards to the best fashion films in several categories, for the 2009 edition of Diane Pernet’s “A SHADED VIEW ON FASHION FILM” (ASVOFF).
The festival, held over 3 days at the Passage du Désir/BETC before Paris Fashion Week welcomed over 1200 visitors for a short film competition, documentary screenings, installations and a live concert.
This year’s jury for the film competition included: designer Rick Owens, photographer Nan Goldin, actress and director Maria de Medeiros, curator and journalist Eric Troncy, journalist Laurent Goumarre, ad man Eric Tong Cuong and producer Hélène Ségol.
For 2009, the following were named winners:
REFLECTION section (fashion films made independently from a brand/designer):
- “Fiction Noir” by Steven Klein
COMMUNICATION section (fashion films made in collaboration with a brand/designer) 2 films ex-aequo:
- “Gareth Pugh AW09” by Ruth Hogben for Gareth Pugh
- “Matthew Williamson” by Johan Renck for H&M
also awarded its 3000 Euros young talent in fashion film award to US director Georgie Greville (Leg) for “I Wanna Be Your Dog,” a searing yet comic look at castings.
The Public Prize was awarded to Swedish director Mattias Montero, for “Herr Rodebjer, Part I,” which premiered at the festival.
The winner of the ASVOFF – DailyMotion contest was announced and screened: “AW 2509BC” by Jason Bradbury & Claire Kurylowski for recent Hyères winner Harald Lunde Helgesen.
The evening also included the screening of “Dusk” with director Erwin Olaf, Undercover’s “GILApple” animated film, Inez Van Laamsweerde & Vinoodh Matadin’s “Untitled” film for Yves Saint Laurent starring Michael Pitt, and the premiere of Antoine Asseraf & Diane Pernet’s “Dangerous” film about singer and fashion icon Roísín Murphy.
« A Shaded View On Fashion Film » shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.
Built around a program of short films in competition made by today’s fashion protagonists, — designers, stylists, photographers, artistic directors — it also features installations, documentaries and feature-length films where fashion plays a major role.
Last year’s award recipients included photographer Camille Vivier and designer Jeremy Scott.