PARIS, Oct 17, 2009 / FW/ — With Sylvie Rousseau General Manager Christian Dior, Caroline Gruosi-Scheufele, Alfiya Kuanysheva,Vice-President of BATT corporation, H.E.Dr.Gulnara Karimova, Chairwoman of the Board of Trustees, Fund Forum and Maria Martinez sitting front row, Chopard and its vice-president Caroline Gruosi-Scheufele unveiled the company’s latest jewelry collection.
Founded in Geneva in 1860 by Louis-Ulysse Chopard at the age of 24, the company initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas.
Today, Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.
Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation (together with Bovet, Parmigiani and Vaucher), which certifies a very high level of quality to manufactured watches (www.fleurier-quality.com).
The “Qualité Fleurier” standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.