BARCELONA, Oct 7, 2009 / FW/ — It’s official. The ultimate trend for 2010 isn´t a specific signature label, decade or color but rather a finish: matte. If you are looking for a sophisticated look that doesn´t shrill out loud, get rid of anything shiny, glittery or with a mother of pearl finish.
Now Atrezzo, international leader in design, manufacturing and marketing of Visual Display products and services, launches a new line of mannequins with a matte finish, ideal to achieve the accentuated look of the latest runways.
Atrezzo as a trendsetter continues ¨Catching the Look of the World¨, transmitting the energy and dynamism of the fast paced Fashion Retail world, understanding, interpreting and anticipating always their customers’ needs.
Esther Levy, Journalist, CoolHunter and Atrezzo´s Consultant analyzes the matte phenomena. “The matte trend is the best way to combat this world of extremes. Our new best option is matte, free from the bling bling of the past, from any distractions or reflections. It reduces the design to the very core elements because you´re not influenced by the surrounding at all.
The latest cosmetic labels have started to launch matte tones. There are currently three big contenders for the title of matte nail polish: Ko, OPI and Essie. The most popular nail color seen recently on celebrities is black matte. Nars, Bobbi Brown, MAC, L´Oréal and Clinique presented the matte finish lipstick with great success in the Spring Summer 2010 runways.
The origin of this trend comes from the pin up girls of the 50s.
Rock & Republic echos the matte theme with its fab-fitting ¨All about Matte Lowrise Skinny¨jean. Pair them with the ¨Polish in Pocket,¨ arty ¨Matte V neck Fashion Tee¨ to complete the new edgy look.
At the last Auto Show in Detroit it became clear that the automobile world no longer equates shininess with luxury.
The limited editions of the Hummer HX and Lamborghini sported a gleam-free matte finish.
Atrezzo joins the matte movement with its new ¨Stone¨ collection, inspired in the earthy textures, tones and matte finishes. Without a doubt we are living a matte moment.¨
The complete Collection of Atrezzo´s displays and mannequins is available at the new renovated showroom in Girona 83, in the heart of the capital of Design, Barcelona.