RIO DE JANEIRO, BRAZIL Ð OCTOBER 23: Alexandre Herchcovitch (C) and Paulo Borges pose for a photograph at ÒMario de Janeiro TestinoÓ book launch during the opening dinner and charity auction of Oi Fashion Rocks at Copacabana Palace on October 23, 2009 in Rio de Janeiro, Brazil. (Photo by Luciana Whitaker/LatinContent/Getty Images)