Kylie Minogue in the Agent Provocateur video
Kylie Minogue in the Agent Provocateur video

DALLAS, Nov 11, 2009 / FW/ — Opening its first boutique in London’s Soho in 1994, Agent Provocateur is demographically a part of the internet age group.

And as the leading edge of the Net Generation came of age, Agent Provocateur, whose high quality designer lingerie was an instant success the moment it was launched, so did the label’s popularity to the digerati.

Need proof? According to online content distributor GoViral, the advert for underwear company Agent Provocateur has clocked up a whopping 350 million hits on YouTube, and thus been voted as the Best Ever Celeb Viral Advert.

And now, another pop diva is putting Agent Provocateur in the headlines.

Lady Gaga unleashed a fashion packed video for her latest single “Bad Romance”, featuring Agent Provocateur’s “Love” demi bra and brief.


As described in Agent Provocateur’s look book, the “Love” demi bra is created in exquisite French Leavers lace, the “Love Demi” bra is a boned cup bra that gives amazing uplift. Sumptuous satin ribbon straps are adorned with pretty bows to finish off this stunning bra. The flattering hipster Love brief in exquisite French Leavers lace is the perfect addition to the set.

And just for those who are interested, the Love set is available in Agent Provocateur boutiques worldwide and online at

Though music lovers might have mixed feelings about the song “Bad Romance”, critics agree that the video is just amazing. And like Kylie Minogue’s video, albeit it’s advertising, at the Lady Gaga “Bad Romance” video, Agent Provocateur’s lingerie is also a character, not just part of the costume.

Other companies and labels can only dream of being the #1 viral video on YouTube, which ironically, Agent Provocateur did without even trying. The news that the commercial starring Kylie Minogue was banned in the U.K. only fueled everyone’s curiosity. Hence, in a way, the ban on the commercial helped in the video becoming viral.

And here comes Lady Gaga, the 2009 MTV Video Music Award for Best New Artist winner, and was also nominated for the Video of the Year Award. Will “Bad Romance” also get nominated, even win? That still remains to be seen.

Since she burst into the music scene, Lady Gaga has been a fashion phenomenon, raising eyebrows for more than one occasion but always getting your attention. Gaga has stated that she is “very into fashion” and that it is “everything” to her.

She had also been quoted saying, “When I’m writing music, I’m thinking about the clothes I want to wear on stage. It’s all about everything altogether—performance art, pop performance art, fashion. For me, it’s everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us.”

Well, Lady Gaga achieved that with her “Bad Romance” video with some help from Agent Provocateur’s sexy lingerie.


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