Op-Ed

Holiday Dressing in a Budget: There’s an App for that

target_dress02DALLAS, Nov 12, 2009 / FW/ — You’re social calendar for the holidays is getting full but your wardrobe looks bare. On top of that, you have not even started on your gift list yet.

Don’t worry, Target got you covered. Offering classic holiday silhouettes, the Hollywood-inspired Target Limited Edition Holiday Collection featured quality fabrics at a great value, with strong attention to detail and style.

The Holiday dress collection is available in stores and Target.com from November 1st through December 26th, all at $39.99!

That’s the good news! The better news is that if you too busy to go to the stores or even sit in front of your computer, Target.com is going mobile!

Effective Nov. 17, Target is launching mobile access to the following “Christmas at Target,” tools: Checklists, Merry Planner Calendar, Perfect Gift Pairings, and Target Christmas Videos and Gift Finder. Guests can also opt-in for holiday-planning text alerts.

Guests can now use their phone to view, manage, and update their TargetLists and registries. TargetLists enables gift recipients to share their wish lists and offers gift givers a turnkey way to locate and purchase gifts that are “just right.”

Currently available on the mobile Web site, this feature will be available on the Target App for iPhone later this month.

Those wishing for more guidance can find the right gift fast with the Gift Finder on the Target App for iPhone, which categorizes gift ideas by interest, recipient or price to help find the perfect gift and stay within their budget during the gift-giving season.

Find a Store lets guests look up store hours and directions to the nearest Target store by entering their location or using GPS on the iPhone. Find it at a Target Store allows guests to check specific item availability and aisle location from their mobile phone.