JAKARTA, Nov 16, 2009 / FW/ — Unveiling her Playfulife collection under the label Lennor, Lenny Agustin stays true to Lennor’s design philosophy of being a contemporary casual wear with Indonesia’s traditional textiles as the main element.
With a definitive touch of Japan’s Harajuku fashion and the Japanese cosplay characters that ply the area, the Playfulife collection was inspired by the dynamic and expressive youth culture.
According to Lennon’s press notes, this collection gathered various motifs from shadow puppets, traditional dolls, and Indonesian flora and fauna, transforming them into new silhouettes and shapes through print batik techniques.
Traditional textiles such as jumputan, lurik, tenun and sarong in bright colors were used to express the Harajuku fashion culture that is unique to Japan.
Lenny Agustin who always infuses playfulness in her designs also utilizes local textiles such as batik, lurik and tenun as a tribute to Indonesia. Her consistent use of Indonesian textiles caught the attention of the Japanese fashion industry who invited her to participate in this year’s Japan Fashion Week held last January.
BUSINESS CONTACT
Anna Setiarini/Claudia Lukito (Business Development Manager /Merchandising Manager)
Kantor Taman E3.3 Unit C8 Kawasan Mega Kuningan Lot 86-87 , Jakarta 12950
anna.setiarini@lennorfashion.com
Tel + 62 21 57941928 / + 62 811 1770352
PR CONTACT
Sasha Pasaribu (Senior Business Development Executive)
Kantor Taman E3.3 Unit C8 Kawasan Mega Kuningan Lot 86-87 , Jakarta 12950
sasha.pasaribu@lennorfashion.com
Tel + 62 21 57941928 / + 62 811 1770344 / + 62 816 1696464
