DALLAS, Nov 18, 2009 / FW/ — Skinny jeans are a girl’s best friend with its silhouette-elongating effect. But, alas, it is not gravity defying. After a few hours, they began to droop, bunch and ride up. Now, thanks to advances in technology, these annoying shortcomings of skinny jeans will be history.
Red Engine Jeans, known for its innovative approach to jeans-making since its inception in 1999, has teamed up with Dow Fiber Solutions to stop gravity at its tracks with its new “Skinny Genes” collection.
A business unit of the Dow Chemical Company, Dow Fiber Solutions is dedicated to pioneering innovations for the textile industry and its latest invention is the Re:Flex4™, a revolutionary breakthrough in multi-dimensional stretch denim using DOW XLA™ premium stretch fiber.
Unveiled at last summer in Paris at the Denim by Premier Vision trade show, the DOW XLA™ Re:Flex4™ delivers four-way stretch that adapts to the body’s silhouette with enhanced shaping memory for the ultimate in soft comfortable denim with a custom-like fit.
The body moves in different ways and now denim will, too. Four-way stretch denim with DOW XLA™ Re:Flex4™ premium stretch fiber in both the warp (vertical) and weft (horizontal) reduces fabric compression in key areas and matches the body’s natural movement for better fitting and more comfortable garments.
Teaming up with renowned fiber scientists at DOW XLA, Red Engine’s Fall 2009 collection, which is now available in stores, is cut from high quality denim made with DOW XLARe:Flex4Fiber.
Red Engine’sDOW XLARe:Flex4 Jeans($144-$170,at fine boutiques nationwide) are the first and only skinny jeans scientifically engineered to stay comfortable, sexy and stylish from the moment you put them on, to the moment you take them off.