cult_of_individuality19LOS ANGELES, Dec 18, 2009 / FW/ — With so many denim brands in the market today, it is truly hard to make a choice. Cult of Individuality makes it very easy for you by making well-fitting, well-priced jeans that remind you of your favorite old pair.

Everyone has a favorite pair of jeans, past or present. And, if those jeans could tell a story, oh, what experiences it will share. That is what Cult of Individuality is all about – a pair of jeans that stir those emotions; a pair of jeans that is a part of your life.

Launched in Spring 2009, Cult of Individuality believes that a pair of jeans should feel like your own the first time you put them on. Inspired by classic cuts and vintage washes, incorporating Japanese denim, Cult of Individuality jeans are designed to look and fit like you’ve had them for years.

[MARIKIT YAMATO]