NEW YORK & LAS VEGAS, Dec 16, 2009 / FW/ — Marni, the quintessential label that whispers romance while being ultra modern found a perfect place at Las Vegas’ Crystals, a 500,000 square foot indoor / outdoor shopping venue that feels more like a park than a mall.
This new Marni boutique is encased by a minimalistic glass facade inviting an unobstructed view onto the 800 square foot selling floor and placing the Marni collection at center stage.
The “lasso,” inspiring the feature interior design element from which the ready-to-wear is seemingly suspended in midair, encircles the boutique, defining its perimeter and leading to a fiberglass shoe display.
Smooth, grey-painted curved walls have been given a randomly convex and concave “bubble” relief pattern; backlit, they create shadows and a playful graphic composition of textures while occasionally showcasing accessories.
Additional fiberglass display boxes house more of the Marni accessories collection. Mannequins made of raw fiberglass in addition to those with a new, opalescent, purple lacquer finish are dressed in the Marni ready-to-wear suspended throughout the boutique’s interior.
Freestanding elliptical display tables in opalescent purple are placed throughout on the clean background of a polished concrete floor. PVC stools offer comfortable seating clusters on soft, grey wool area rugs. Giant Barrisol® discs echo the store’s “bubble” motif while casting a soft diffused light from the ceiling.
Consuelo Castiglioni, working closely with the architecture firm Sybarite, has created a simple yet elegant setting with new, unexpected and captivating ways of presenting the Marni ready-to-wear and accessories collections.
Opened last December 3rd, Marni joins familiar high fashion names at the Crystals: Louis Vuitton, Tiffany & Co., Roberto Cavalli, Tom Ford, Bulgari, Cartier, Carolina Herrera, Bally, Paul Smith, Bottega Venata, Kiton, Van Cleef & Arpels, Kiki De Montparnasse, Nanette Lepore, Assouline, Mikimoto, H. Stern, Tourbillon, Porche Design, Ilori and de Grisogono.
Stores slated to open in 2010 include Christian Dior, Emilio Pucci, Ermenegildo Zegna, Fendi, Gucci, Hermes, Miu Miu, Philipp Plein, Prada and Versace.