NEW YORK & MILAN, Dec 2, 2009 / FW/ — Moncler, since its founding in 1952 has been synonymous with duvet par excellence and on Dec 4, 2009 at the Art Basel Miami Beach, the label marks a milestone as it presents special edition jackets designed by Pharrell Williams using bionic yarn.
With exploring the possibilities for creating a melting pot of art and fashion as one of its current projects, Moncler tapped into Grammy-Award winning musical artist Pharrell Williams to create a jacket that will incorporate his passion for music and fashion into the Moncler aesthetics.
Williams, who has his own line of streetwear went to work immediately and realized an urban edition of the classic Moncler jacket – a pacifist version of the bullet-proof vest.
Conceived to be the antithesis of its inspiration, the Moncler vest by Pharrell Williams is an original. Underscoring the very concept of the collection itself, the vest was manufactured using eco-friendly materials.
The whole collection is in black, with leather details and gold waterproof zipper. All the pieces were made using futuristic fabrics by Bionic Yarn, an American company owned by Pharrell Williams, which makes its materials out of recycled plastic bottles.
Inside, the vest’s lining feature a reproduction from the series of photographs entitled “Dark Forest” by Japanese artist Kieta Sugiura. Done in green and black, these highly evocative images depict dense, steamy and lush forests captured by the artist at dusk, using only natural sunlight.
In this special edition jacket, Moncler in collaboration with Pharrell Williams and Keita Suguira put art, cutting edge technology and the half-a-century old history of Moncler excellence.
This collaboration will be celebrated on Dec 4th at the Miami Art Basel with an exclusive dinner hosted by Mr. Remo Ruffini, Moncler President and Creative Director, in honor of Pharrell Williams.
Moncler was founded in Grenoble, France, in 1952 and is currently headquartered in Milan, Italy. Over the years the brand has combined style with constant technological research assisted by experts in activities linked to the world of the mountain. This makes the Moncler collections the quintessence of outwear that marries the extreme demands of nature with those of city life.
In 2003 Remo Ruffini took over the company, of which he is currently President and Creative Director. Moncler manufactures and directly distributes men’s, women’s and accessory collections through its boutiques and in exclusive international department stores and multi-brand outlets.