PARIS, Dec 2, 2009 / FW/ — Last night, the Grand Palais, one of Paris’ most famous buildings was transformed into Saint Germain for the launch of the Sonia Rykiel pour H&M Lingerie collection.
Saint Germain, the spiritual home of Sonia Rykiel is also Paris’ artist district, the famous Left Bank where creativity matters the most.
Around 2,000 guests were invited, the guest list read like Paris’ Who’s Who. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain inside the Grand Palais.
Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.
Kate Bosworth, Eva Herzigova and Nadja Auermann partied together with fashionistas in this magical world in Paris.
“I’ve always been a big fan of Sonia Rykiel. To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress. It’s crazy here, I wasn’t expecting this. It’s like a mini carnival,” says Kate Bosworth.
“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.
“I think it’s very Sonia Rykiel to have her presentation with H&M here. She’s so Paris, and I don’t think she could have had it anywhere else,” says Eva Herzigova.
Seen on the red carpet are: Alice Dellal, Alysson Paradis, Alexis Mabille, Axelle Lafont, Andres, Velencoso, Aure Atika, Bai Ling, Betony Vernon, Dominque Isserman, Emmanuelle Beart, Edouard Shneider, Joanna Preiss, Ellen von Unwerth, Elisa Sednaoui, Elodie Bouchez, Estefania Luyk, Raquel Merono, Eva Herzigova, Nadja Auermann, Gaa Repossi, Kate Bosworth, Josephine de la Baume, Julie Gayet, Marina Hands, Marie Gillain, Margareta van den Bosch, Micky Green, Martine Sitbon, Nathalie Rykiel, Sonia Rykiel, Jean Paul Gaultier, Nina Garcia, Ludivine Sagnier, Ora Ito, Saed Taghmaoui, Philippe and Jasmine Starck, Regine Deforge, Vahina Giocante, Loulou de la Falaise, Haider Hackerman, Vahina Giocante, Zoe Cassavetes, Sebastien Chenu, Karl-Johan Persson, and Thomas Lourenco among others.
Photos by Getty Images