NEW YORK, Dec 8, 2009 / FW/ — HBO revolutionized the way we perceive made-for-TV-movies; now, it is also on the forefront of bringing store windows back to its glory days while brand spiraling at the same time.
Just in case you did not know, HBO for the past several years have been developing innovative product lines from its award-winning programs such as True Blood®, Entourage® and Sex and the City® thorough its HBO Shop.
And though there is only ONE store window, it has become a focal point for the HBO Shop as the store window really does what it was originally designed for – to display and promote products. That said; I hope that you understand now my fascination for this lone store window of the HBO Shop.
For the holiday season, the HBO Shop has turned its window into a Giant Interactive Snow Globe.
Employing cutting-edge motion tracking and live interactive video, the display is designed to attract and engage people passing on the sidewalk.
Featuring a wintery white landscape with pops of color and whimsical touches such as shoes walking across the snow, the display showcases merchandise from popular HBO shows including a chandelier made of recycled Tru Blood™ drink bottles, Sex and the City® after party foldable ballet flats and colorful t-shirts.
As six sensors detect passerby motion, a bit of snow begins to blow up into the window space, moved by an array of computer-controlled fans on the floor.
While the person approaches closer to the window, more and more snowflakes blow up into the space creating a little blizzard in the window — culminating with the LED video screen clearing up to reveal a beautiful woodland scene.
Now, how cool is that!
1100 Avenue of the Americas (42nd and 6th Avenue)
New York, New York 10036
212-512-SHOP
[MARI DAVIS]
