NEW YORK, Jan 6, 2010 / FW/ — We know her best as “Alice Cullen” in “The Twilight Saga”; but come February 10, Ashley Greene will become the girl who modeled the SoBe skinsuits at Sports Illustrated’s iconic Swimsuit issue.
As part of the launch of Sobe Lifewater’s newest 0 calorie flavors – Cherimoya Punch and Strawberry Dragonfruit, Ashley Greene headlines the advertising spread from PepsiCo’s SoBe that will appear exclusively in the eagerly-anticipated 2010 Sports Illustrated Swimsuit edition.
Designed by make-up artist Joanne Gair, the two intricately hand-painted SoBe skinsuits were inspired by the new, exotic SoBe Lifewater 0 calorie flavors and take their design cues from the SoBe bottles – from the painted scales right down to SoBe’s signature lizard.
Participating in the SoBe skinsuit campaign was a no brainer for Greene, a self-proclaimed SoBe fan.
“Being a part of the SoBe skinsuit shoot in the Turks and Caicos was amazing,” said Ashley Greene, who calls the detailed bikini and one-piece SoBe skinsuits real works of art.
“It took the artist 12 hours to paint the SoBe scales on each skinsuit, but it was totally worth it. It’s an experience I’ll never forget,” Greene commented.
It is quite common for celebrities to accept gigs as promotional models for a certain brand or product and get paid handsomely for their efforts.
Also being announced is SoBe’s “Zero Calories, Zero Inhibitions Vegas Sweepstakes” which runs from Wednesday, January 6 through Friday, January 29 on SoBe.com.
One lucky winner – and three of his or her fortunate friends – will win tickets to the hottest party the year – the invite-only 2010 Sports Illustrated Swimsuit Edition launch in Las Vegas.
“We’re offering SoBe fans a once-in-a-lifetime experience to party in Vegas, with SI models, on our tab,” said Angelique Krembs, SoBe marketing director. “Plus, when you enter at SoBe.com, you can also check out the behind-the-scenes footage from Ashley’s SoBe skinsuit photo shoot.”
For more information, go to SoBe.com.
Photo courtesy of SoBe