converse_one_star16DALLAS, Jan 12, 2010 / FW/ — Iconic label Converse builds on its youthful spirit for Spring 2010 and adds an artistic edge to its very affordable collection of apparel, accessories and footwear.

Morphing vintage and American sportswear, Converse One Star creates fresh and irreverent style that is reasonably priced and within current trends.

For women, the collection incorporates touches of boho feminine chic and downtown edge seen through urban micro-floral prints splashed across tanks, blouses and easy dresses with raw edge and pin tuck detailing.

Chambray shirred dresses and woven shirts worn with ivory underpinnings complete the essential casual cool look, while stylish plaid shirt dresses and tunics are stand-alone style statements. This season, the classic sport shirt is updated with back-tie detailing to cinch in the waist for a more slim fit.

Spring calls for endless swimwear possibilities with bikinis and one-pieces in plaid and bright stripe options. Dip-dye cotton tunics and cozy heather fleece hoodies and pants take women from the beach to the street with ease.

Offering a variety of inexpensive options, the Converse One Star women’s footwear collection is all about original kicks that suit any personality. The timeless Ox sneaker is updated in bright red and pink shades, while laceless styles in navy gingham prints and classic khaki are sporty chic for everyday wearability.

The spring 2010 Converse One Star lifestyle collection will be available at Target beginning January 2010.